The government’s design for the new cross-state bridge, the Plexico Bridge, makes use of a special reflective coating that is intended to make the bridge shine like a hologram from miles away. The winning bid for supplying the special paint coating was submitted by Sherwin & Co. Analysts concluded that the bid would only just cover Sherwin & Co's costs on the paint, but Sherwin & Co executives claim that winning the bid will actually make a profit for the company.
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