GMAT Critical Reasoning (CR) | Re: Newspaper publishers earn their profits primarily from a

Newspaper publishers earn their profits primarily from advertising revenue, and potential advertisers are more likely to advertise in newspapers with a wide circulation—a large number of subscribers and other readers than with other newspapers. But the circulation of the newspaper that is currently the most profitable one in this city has steadily declined during the last two years, while the circulation of one of its competitors has steadily increased.

Any of the following, if true,