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GMAT Critical Reasoning (CR) | Since the Pizzarella pizza parlor began

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Since the Pizzarella pizza parlor began advertising in the local newspaper six months ago, it has nearly doubled its revenues. Therefore, local businesses that wish to increase revenues would be advised to do the same.

A major flaw in the argument above is that

it draws a general conclusion based on a single case
it fails to provide data on which to base its conclusion
it compares a pizza parlor to local businesses
it ignores the cost of advertising in the local newspaper
it confuses revenues
...

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