TheStory
A study of ticket sales at a summer theater festival found that people who bought tickets to individual plays had a no-show rate of less than 1 percent, while those who paid in advance for all ten plays being performed that summer had a no-show rate of nearly 30percent.
No-show rates of two groups of people for a particular theater festival arecompared.
- Individual-ticket buyers: No-show rate of<1%
- Advance ticket buyers for all ten plays: No-show rate of~30%
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