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GMAT Critical Reasoning (CR) | Advertisement: Today's customers expect high quality. Every

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The clear candidates are options B and C. Let's have a look at optionB.

B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.

Not correctly anticipating the customers' expectations does not imply not advancing the quality of the products. A company can improve the quality of the products but not fully or correctly anticipate customers' expectations.

If anything, it is failing to advance the quality of
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