Much research has been devoted to investigating
what motivates consumers to try new products.
Previous consumer research suggests that both the
price of a new product and the way it is advertised
affect consumers’ perceptions of the product’s
performance risk (the possibility that the product will
not function as consumers expect and/or will not
provide the desired benefits). Some of this research
has concluded that a relatively high price will reduce
a consumer’s perception of the performance
...
what motivates consumers to try new products.
Previous consumer research suggests that both the
price of a new product and the way it is advertised
affect consumers’ perceptions of the product’s
performance risk (the possibility that the product will
not function as consumers expect and/or will not
provide the desired benefits). Some of this research
has concluded that a relatively high price will reduce
a consumer’s perception of the performance
...
![FLO – Therapy at the Club – Pre-Single [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Music221/v4/a4/11/88/a41188ed-0f2e-e8d5-1163-d59e373cc58c/26UMGIM30046.rgb.jpg/208x208bb.webp)
.jpg)
