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The above plan is a proposal by a consulting firm to convince its investors about a strategic shift of their investments to the caffeine industry from the cola industry. In doing so the firm makes a flawed argument.
Firstly, it says that studies show a trend among a particular sample within a certain age group. But it fails to quote the authenticity of the source. We don’t know the region in which the study was conducted. Consumption patterns can vary depending on geography; for example tropical countries in general may show higher consumption of cola based soft drinks across all age groups especially during the hot summers. We are also not told whether the studies have considered the seasonal variation of caffeine and cola consumption.
Secondly, the plan extrapolates a finding based on undisclosed parameters and predicts the future. While past 40 years trend is a good timeframe, if the sample is a small city of a western country which lacks
...
The above plan is a proposal by a consulting firm to convince its investors about a strategic shift of their investments to the caffeine industry from the cola industry. In doing so the firm makes a flawed argument.
Firstly, it says that studies show a trend among a particular sample within a certain age group. But it fails to quote the authenticity of the source. We don’t know the region in which the study was conducted. Consumption patterns can vary depending on geography; for example tropical countries in general may show higher consumption of cola based soft drinks across all age groups especially during the hot summers. We are also not told whether the studies have considered the seasonal variation of caffeine and cola consumption.
Secondly, the plan extrapolates a finding based on undisclosed parameters and predicts the future. While past 40 years trend is a good timeframe, if the sample is a small city of a western country which lacks
...
Statistics : Posted by Abulikabuli • on 26 Nov 2010, 01:00 • Replies 61 • Views 23819
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