OFFICIALEXPLANATION
An appeal has been made by the managers of a department store to its marketing director, citing a need for a marketing approach that instead of focusing on increasing brand awareness, will advertise particular products and services offered by various departments separately. The director responded by stating that almost all industry professionals firmly believe that brand awareness is directly linked to the increase in sales experienced by departmentstores . Even if the effect of brand awareness and separate department advertisements have the same influence on the sales performance of the store, the company should remain with a brand awareness strategy since because advertising costs are calculated per portion ofmedia , brand awareness strategies are cheaper than departmental advertisements.
In the argument given, the two portions in boldface play which of the following roles?
A. The first is evidence offered in support of the argument's position; the second is
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Statistics : Posted by Bunuel • on 28 Dec 2023, 01:30 • Replies 2 • Views 550
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