Consultant: Even when the participants are well-chosen and the facilitators are highly skilled, focus group data does not reliably predict actual consumer behavior. Individual participants often feel pressure to conform to the statements of other members of the group. What they say in the context of a focus group is often quite different from what they would say in a one-on-one interview. Groupthink--forgoing critical discussion in favor of achieving agreement--tends to make focus groups less efficacious than are traditional one-on-one interviews for understanding consumer behavior.
Which of the following, if true, would enable the consultant's argument to be properly drawn?
A. The tendency toward groupthink is specific to focus group research.
B. Words and actions affected by groupthink are less predictive of other behavior than are those free of such effects.
C. Focus groups are only used to study consumer behavior.
D. If the participants are well-chosen, a highly
...
Which of the following, if true, would enable the consultant's argument to be properly drawn?
A. The tendency toward groupthink is specific to focus group research.
B. Words and actions affected by groupthink are less predictive of other behavior than are those free of such effects.
C. Focus groups are only used to study consumer behavior.
D. If the participants are well-chosen, a highly
...
Statistics : Posted by GmatKnightTutor • on 13 Feb 2024, 07:33 • Replies 2 • Views 294
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