Critical Reasoning (CR) | Re: Business analyst: Since many air travellers choose flights on the basi

­ Business analyst: Since many air travelers choose flights on the basi­s of fares posted online, Skyways Airlines now charges for many formerly complimentary services. Since these charges are not included in posted fares, the fares are lower, making the flights appear cheaper to customers shopping online. However, Skyways' strategy will inevitably backfire. Customers facing unexpected charges on flights will resent the airline and turn to itscompetitors.

The conclusion of the argument is thefollowing:

Skyways' strategy will inevitably backfire. Customers facing unexpected charges on flights will resent the airline and turn to itscompetitors.

We see that the business analyst has reasoned that, since the total cost of the airfare and formerly complimentary services is higher than the fares customers see online, customers will be surprised by the charges for the services and therefore resent the airline and go to competitors.

How this argument works is a little vague, in that it
...

Statistics : Posted by MartyMurray • on 13 Mar 2024, 19:21 • Replies 1 • Views 198

---