Reading Comprehension (RC) | Re: A primary concern among manufacturers polled in a 1998 survey was the

[align=justify][box_out][box_in] A primary concern among manufacturers polled in a 1998 survey was the inefficiency of trade promotions- inducements offered by manufacturers to retailers to encourage them to reduce retail prices temporarily so as to boost sales volume. Such inducements may include temporarily reduced costs of goods, free goods, or display allowances (fees manufacturers pay retailers to encourage them to allocate premium shelf space to a product). At the heart of manufacturers' dissatisfaction lies concern regarding widespread retailer opportunism. Although consumers know from experience the approximate frequency of promotional pricing, they do not typically have complete information about ongoing trade promotions in a given period, so retailers can profit by sometimes choosing not to pass along their own savings to their customers. Inefficient use of trade promotion dollars has prompted several large manufacturers to adopt an "everyday low price" policy for their goods, but at least[highlight]
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Statistics : Posted by KarishmaB • on 07 Sep 2023, 06:32 • Replies 4 • Views 5079

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