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Reading Comprehension (RC) | Studies of the effect of viewers' involvement

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I got 2 incorrect.

Here is how I feel this is passage is structured

Studies of the effect of viewers' involvement in television programs on their responses to commercials have produced varied conclusions.
Conclusion 1: Some researchers argue that a high level of program involvement inhibits viewer processing of commercial messages
Experiment 1: Advertisement recall was highest for the non-engaging shows and least for the most engaging shows
Conclusion 2: the persuasive impact of commercials increases as interest in the program increases.
Experiment 2: less positive when commercials appeared during programs with "natural breaks” than when they appeared in an “interrupted context”
Lords conclusion 3: certain program content induces viewers to commit a large proportion of their attention to its processing, minimizing the efficiency with which they can process information conveyed by a commercial. 

1. Which of the following best describes the function of the sentence highlighted
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Statistics : Posted by parag08 • on 29 Apr 2024, 08:58 • Replies 5 • Views 1043



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