Reading Comprehension (RC) | Re: Frequently it is advantageous to businesses to offer a group of produc

KarishmaB MartyMurray

3. The author of the passage implies that which of the following is true of bundling as a market-expanding strategy?

(A) The bundling of services may be counterproductive when it appears unlikely that a large number of customers will be interested in all the services offered.
(B) Bundling is likely to give customers the impression that portions of the bundle are wasteful, and this can result in disappointing sales.
(C) Bundles of services are typically more difficult to market successfully than are bundles of products.
(D) Bundling can be useful as a "last resort" strategy to dispose of products that have not sold well separately.
(E) The marketing advantages of bundling are not undercut when a company continues to offer some of the bundled products separately.


I was confused between B and E.
I rejected B becuase of this­ part-  this can result in disappointingsales. . Even though the passage mentions that the bundling can give customers the impression
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Statistics : Posted by sayan640 • on 29 Jun 2024, 03:56 • Replies 1 • Views 391

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