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Reading Comprehension (RC) | Re: Advertisers must remain aware of how advertising context

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GMATNinja wrote:

Question1


Freddy12 wrote:
GMATNinja MartyTargetTestPrep For Q1 - Isn't the purpose of the author in the entire passage say that Program Liking is the key factor in success? How do we eliminate (C) and choose(E)?

­Yes, program liking (PL) IS indeed a key factor, but read choice (C) carefully. Whether theadvertisement contributes to program liking isn't what's important.

For example, maybe a program already has a very positive PL rating, and the advertisement itself doesn't do anything to improve that PL rating. That's totally fine. As long as the PL rating is positive, we'd expect a positive effect on Aad.

All we care about is the PL rating itself, not the effect, if any, that the advertisement has on that PL rating. So we can eliminate (C) and go with (E).

I hope thathelps!­
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­HiGMATNinja MartyTargetTestPrep ,

Option E states that its the nature of the program in which the advertisement appears that may influence the effectiveness of a broadcast advertisement. However, shouldn't it be program
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Statistics : Posted by KittyDoodles • on 08 Mar 2024, 08:00 • Replies 8 • Views 3664



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