In film and videotape, it is possible to induce viewers to project their feelings onto characters on the screen. In one study, when a camera shot of a woman’s face was preceded by a shot of a baby in a crib, the audience thought the woman’s face was registering happiness. When the same shot of the woman’s face was preceded by a shot of a lion running toward the camera, the audience thought the woman’s face was registering fear. Television news teams must be careful to avoid such manipulation
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