GMAT Critical Reasoning (CR) | Re: When a company refuses to allow other companies to produce

The premise is about X: The CONSUMER loses when a company refuses to allow other companies to produce patented technology.
The conclusion is about Y: COMPANIES should therefore allow other manufacturers to license patented technology.

The assumption is that X is linked to Y: that, because the CONSUMER loses, COMPANIES should change what they are doing -- even though these companies can charge EXORBITANT prices. Why should a company that can charge exorbitant prices change its business model?
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