GMAT Critical Reasoning (CR) | Re: Jack's Packaged Goods'

It is said that 1 million sales is directly attributed to the new ad campaign; however, the profits earned from the additional sales were less than the cost of the campaign.

Option C states that if the company would have opted for a less expensive advertising campaign then there would be fewer new customers than the customers bought in via the add campaign.

The keyword is new customers. Maybe existing customers ordered huge packets as compared to newer ones.

So we have to assume a lot with C.

With
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