IMHO the correct answer is (B).
The following is my approach:
Researcher’s hypothesis: The surge in tattooing popularity in Western cultures over the last 10-15 years is BECAUSE OF a desire to express individuality despite an increase in the mass production of other forms of personal decoration, such as clothing and jewelry.
In another word, the researcher hypothesizes that in order to express individuality, Western people prefer tattoo to other means of personal decoration. And she also states
...
The following is my approach:
Researcher’s hypothesis: The surge in tattooing popularity in Western cultures over the last 10-15 years is BECAUSE OF a desire to express individuality despite an increase in the mass production of other forms of personal decoration, such as clothing and jewelry.
In another word, the researcher hypothesizes that in order to express individuality, Western people prefer tattoo to other means of personal decoration. And she also states
...
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