eybrj2 wrote:
Smithtown University's fund-raisers succeeded in getting donations from 80 percent of the potential donors they contacted. This success rate, exceptionally high for university fund-raisers, does not indicate that they were doing a good job. On the contrary, since the people most likely to donate are those who have donated in the past, good fundraisers constantly try less-likely prospects in an effort to expand the donor base. The high success rate shows insufficient canvassing effort.
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