Akela wrote:
Early in the development of a new product line, the
critical resource is talent. New marketing ventures
require a degree of managerial skill disproportionate
to their short-term revenue prospects. Usually,
however, talented managers are assigned only to
established high-revenue product lines and, as a
result, most new marketing ventures fail. Contrary to
current practice, the best managers in a company
should be assigned to development projects.
Which one of the following, if true, most strengthens
the
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