GMAT Critical Reasoning (CR) | Re: Newspaper editors should not allow reporters to write

As per my understanding,
The conclusion of the argument is :
Newspaper editors should not allow reporters to write the headlines for their own stories.
We need to strengthen the argument(or the conclusion, in this case)
The editor wants the reporter to write a clever headline, which must be something that the first time reader would relate to
(not something that is not part of the story as the argument states - what typically makes the headlines
...

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