Yale | Re: Yale SOM Calling all 2018 intake applicants - Class of 2020

I am a reapplicant, and received an interview R2 last year. I still think my essay needs a bit more work, and have couple of questions:

In my previous year's essay, I've mentioned my commitment and why an MBA is a great step for me; however, I didnt go into lengths about why I chose Yale MBA. Further, I didn't specify short-term and long-term goals since this is covered in the dataset. So how important is it to mention why I am applying to Yale in particular? How important is it to mention short