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Reading Comprehension (RC) | Re: Much research has been devoted to investigating what motivates consu

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Experts please advise why answer choice E is incorrect in Question 1.
The meaning of the answer choices C & E are same...
E says consumers are less concerned about risk when the price of product is high which is given in the passage "high price will reduce
a consumer’s perception of the performance risk associated with purchasing a particular product"

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