Critical Reasoning (CR) | Re: In a consumer behavior study, customers in a shop were

In a consumer behavior study, customers in a shop were asked to avail one of two schemes offered on all electronic items. The first scheme gave a flat 10% discount while the other scheme offered additional service benefits but no monetary discount. Over a period of three months, it was found that 67% of consumers chose to go with the first scheme. This preference for financial discount was common for all electronic items. This study shows that monetary discount has greater impact than additional