Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before
reorganization, the sales force was organized geographically, with some sales representatives concentrating on city- center
businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales
representatives’ knowledge of clients’ businesses by having each sales representative deal with only one type of industry or
of
...
reorganization, the sales force was organized geographically, with some sales representatives concentrating on city- center
businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales
representatives’ knowledge of clients’ businesses by having each sales representative deal with only one type of industry or
of
...






