Critical Reasoning (CR) | A major film studio announced the release date of a movie

A major film studio announced the release date of a movie based on a novel that, though it was a bestseller when first published, has been out of print for nearly fifteen years. Hoping to capitalize on the anticipated success of the film, the publisher who owns the copyright on the novel plans to print a new edition to be made available the same week the film premieres.

EACH of the following, if true, supports the soundness of the publisher’s plan to capitalize