Travaillier Corporation has recently hired employees with experience in the bus tour industry, and its executives have also been negotiating with charter bus companies that subcontract with bus tour companies. But Travaillier has traditionally focused on serving consumers who travel primarily by air, and marketing surveys show that Travaillier’s traditional consumers have not changed their vacation preferences. Therefore, Travaillier must be attempting to enlarge its consumer base by attracting
...
...



.jpg)



