Critical Reasoning (CR) | Re: A marketing group redesigned the package of a certain brand

A marketing group redesigned the package of a certain brand of toothpaste. The new package was more brightly colored and had a new distinctive product logo. During test marketing, the toothpaste in the new package outsold the toothpaste in the old package two to one. The marketing group concluded that increased product recognition had a positive effect on the toothpaste's sales.

Which of the following is an assumption on which the marketing group's conclusion is based?


A. Brightly colored