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Analytical Writing Assessment (AWA) | AWA essay Cumquat café - Pls help to rate the essay

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The author’s argument that by advertising on the radio, businesses can be made more profitable is flawed. In drawing this conclusion the author not only fails to take in to account the principle that a particular marketing strategy suitable for one business may not be suitable for all businesses, but also draws conclusion based on vague terms. Furthermore the author assumes that an increase in business necessarily means more profitable business.

Firstly, the business growth of Cumquat café
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