Verbal | Re: Ambiguity regarding it/its

It - pronoun
Its- possessive case

It depends on context which pronoun is referring to what.same pronoun can refer to multiple things in same sentence.

I) here the possessive case is with company so "its" will come only for company.if product is talking about then "it" should come

II)here sentence is classifying clearly.
Use reasoning in I)
Its for Company and it for product

Hope this helps

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