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Reading Comprehension (RC) | Re: The fact that superior service can generate a competitive advantage fo

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Q4 . The passage suggests that bank managers failed to consider whether or not the service improvement mentioned in lines 18-20

I have concern regarding Option B . It is mentioned in the passage that
" Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers " . Doesn't Option B convey the same meaning of exciting customers.

Made a measurable change == Exciting Customers .

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