Pretty straightforward!
From customers point of view if he is paying a premium of $100 and only getting a car insurance vis-a-vis he paying $ 90 and getting the same car insurance which he was getting in $100 plus one of the best anti theft device for FREE then surely the customer will choose an option which gives him more by paying something less for the same thing plus an extra free bee.
Option C does capture this reasoning beautifully!!![Image]()
...
From customers point of view if he is paying a premium of $100 and only getting a car insurance vis-a-vis he paying $ 90 and getting the same car insurance which he was getting in $100 plus one of the best anti theft device for FREE then surely the customer will choose an option which gives him more by paying something less for the same thing plus an extra free bee.
Option C does capture this reasoning beautifully!!
...
![FLO – Therapy at the Club – Pre-Single [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Music221/v4/a4/11/88/a41188ed-0f2e-e8d5-1163-d59e373cc58c/26UMGIM30046.rgb.jpg/208x208bb.webp)
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