Critical Reasoning (CR) | A study attitudes toward prime-time television programs showed that pr

The answer is C.

We'll solve this question using the

Logical

approach, as it is all about causation.
We are told of a factor (viewers give shows with same rating very different quality marks), and then of a conclusion (advertisers should target the quality shows more), which doesn't automatically derive from this factor (who said that quality translates into sales?). The assumption must be that this factor leads to this conclusion: C. Television viewers more frequently remember the sponsors
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