A study of 1000 American citizens has found that 70 per cent of them would not work for a company with bad reputation even if they were unemployed and that nearly 90 per cent of them would consider leaving their current jobs if they were offered another role with a company that had an excellent corporate reputation. Of those willing to work for a company with a bad reputation, the research found that, on average, it would take doubling an employee's salary for them to make such a jump.
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