The format of network television news programs generally allows advocates of a point of view only 30 seconds to convey their message. Consequently, regular watchers become accustomed to thinking of issues in terms only of slogans and catch phrases, and so the expectation of careful discussion of public issues gradually disappears from their awareness. The format of newspaper stories, on the other hand, leads readers to pursue details of stories headed by the most important facts and so has the
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