3)MediaCritic :Network executives have supposed that television viewership is declining due to the availability of television programs on other platforms, such as the internet, video-on-demand, and mobile devices. These executives claim thatdeclining viewership will cause advertising revenue to fall so far that networks will be unable to spend the large sums necessary to produce programs of the quality now available . That development, inturn, will lead to a dearth of programming for the very
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